Moosend Review

Moosend is a cloud-based email marketing and automation platform designed to streamline the creation, management, and analysis of email campaigns. Headquartered in London, England, Moosend serves a global clientele, including high-profile brands like Gucci, Vogue, and TED. Its mission is to provide an intuitive, feature-rich platform that caters to businesses of all sizes, from startups to Fortune 500 companies. Moosend’s key selling points include its drag-and-drop email editor, advanced automation workflows, detailed analytics, and competitive pricing, making it a strong contender in a market dominated by players like Mailchimp, Constant Contact, and ActiveCampaign.

Key Features of Moosend

Moosend offers a comprehensive suite of features tailored to meet the needs of modern email marketers. Below, we explore its core functionalities in detail.

1. Drag-and-Drop Email Editor

Moosend’s campaign builder is a standout feature, allowing users to create professional-looking emails without coding expertise. The platform offers over 70 responsive templates, which can be customized using a drag-and-drop interface. Users can add elements like text, images, buttons, social sharing icons, and product previews. The editor’s simplicity ensures quick campaign creation, though the font selection is limited to Windows system fonts, which may disappoint Mac users. Recent updates in 2025 have introduced five editing modes—Edit, Comment, History, Preview, and Design—enhancing flexibility and collaboration for teams.

2. Marketing Automation

Moosend’s automation capabilities are among its strongest assets. Unlike many competitors that reserve automation for higher-tier plans, Moosend includes robust automation features starting at its $9/month Pro plan. Users can build complex workflows using a visual builder, setting triggers based on subscriber actions (e.g., clicks, opens, or website visits). Pre-built “recipes” for common sequences like welcome emails, abandoned cart reminders, and loyalty programs simplify setup. Additionally, Moosend’s AI-powered product recommendation tool enhances personalization, making it ideal for e-commerce businesses.

3. Landing Pages and Signup Forms

Moosend extends beyond email with tools to create landing pages and subscription forms. While the template library for landing pages is decent, with 18 varied options, the signup form templates are limited to newsletter subscriptions, lacking diversity for other use cases. The drag-and-drop builder for landing pages is user-friendly, but users on the free trial or lower-tier plans may find the absence of advanced customization options restrictive.

4. Analytics and Reporting

Moosend’s reporting suite is comprehensive, offering real-time insights into campaign performance. Metrics include open rates, click-through rates, revenue generated, geolocation data, and click maps. Integration with Google Analytics enhances tracking accuracy, allowing users to monitor subscriber behavior across websites and campaigns. However, some users have noted that campaign performance metrics can be slow to update, and the lack of a built-in CRM limits advanced customer data management.

5. Segmentation and Personalization

Effective email marketing hinges on targeting the right audience, and Moosend excels in this area. Its segmentation tools allow users to create smart segments based on subscriber behavior, custom fields, or demographics. Personalization features enable tailored content, such as dynamic product recommendations or custom greetings, which boost engagement and retention. These tools are particularly valuable for e-commerce businesses aiming to deliver personalized customer journeys.

6. Integrations

Moosend supports integrations with popular platforms like Zapier, Salesforce, and e-commerce tools such as WooCommerce and Shopify. However, with fewer than 40 third-party integrations, it lags behind competitors like Mailchimp, which offer broader ecosystems. For businesses reliant on extensive integrations, this may be a limitation.

7. Mobile Editing

A unique feature is Moosend’s mobile editor, which allows users to create, edit, and schedule campaigns from mobile devices. Unlike most competitors, whose mobile apps are limited to previews and stats, Moosend’s mobile version supports nearly all desktop functionalities, making it a boon for marketers on the go.

8. Customer Support

Moosend’s customer support is a highlight, with 24/7 live chat and email support available on all plans, including the free trial. The knowledge base is extensive, featuring articles, videos, and webinars. Users consistently praise the responsiveness and helpfulness of the support team, with response times often under 10 minutes. However, priority support and dedicated account managers are exclusive to the Enterprise plan.

Pricing Structure

Moosend’s pricing is one of its most attractive aspects, offering excellent value for money. The platform provides two main plans, with a 30-day free trial available for testing.

• Pro Plan: Starts at $7/month (with annual billing) for 500 contacts, scaling up based on subscriber count. It includes unlimited email sends, automation workflows, landing pages, forms, A/B testing, spam testing, and email heatmap analytics. Pricing for 1,000 subscribers is $9/month, significantly cheaper than Mailchimp’s equivalent plans.
• Enterprise Plan: Custom-priced for businesses needing advanced features like dedicated IPs, SSO, SAML, custom reporting, and priority support. This plan is ideal for large organizations with complex needs.
• Pay-as-You-Go Credits: Available for infrequent senders, but the smallest bundle costs $350, making it less accessible for small businesses.

Moosend previously offered a free plan for up to 1,000 subscribers, but as of January 2022, this was replaced with a 30-day trial, a move that disappointed some users. Discounts are available for annual billing (up to 20% off), and additional savings can be negotiated through certain affiliate links.

Pros of Moosend

1. Affordability: Starting at $7/month with unlimited email sends, Moosend undercuts many competitors while offering premium features.
2. Ease of Use: The intuitive interface and guided setup make it accessible for beginners, with most users able to start campaigns within 30 minutes.
3. Powerful Automation: Advanced automation workflows, including AI-driven recommendations, are available at low price points, rivaling more expensive platforms.
4. Responsive Support: 24/7 live chat and a robust knowledge base ensure quick issue resolution.
5. Mobile Functionality: The mobile editor is a rare and valuable feature for managing campaigns on the go.
6. Comprehensive Analytics: Detailed reports with geolocation, click maps, and revenue tracking provide actionable insights.

Cons of Moosend

1. Limited Integrations: With fewer than 40 third-party integrations, Moosend may not suffice for businesses with complex tech stacks.
2. No Built-in CRM: The absence of a native CRM limits advanced customer relationship management.
3. Deliverability Concerns: Some users report inconsistent inbox placement rates, with a deliverability score of 86/100 in recent tests. Proper DNS setup (SPF, DKIM) is crucial to mitigate this.
4. Basic A/B Testing: A/B testing is limited to subject lines, lacking multivariate options for email content or design.
5. Outdated Templates: Signup form and landing page templates could benefit from modern designs and greater variety.
6. No Free Plan: The discontinuation of the free plan in 2022 reduces accessibility for startups.

Performance and Deliverability

Email deliverability is critical for campaign success, and Moosend scores a respectable 86/100 in recent tests by EmailDeliverabilityReport. The platform monitors server reputation hourly to maintain consistent delivery rates of around 97%. However, some users have reported issues with emails landing in spam folders, particularly without proper SPF and DKIM configurations. Moosend provides guidance for DNS setup, but users must be proactive to ensure optimal deliverability. Compared to competitors like Mailchimp or SendGrid, Moosend’s deliverability is solid but not class-leading.

User Experience and Feedback

User reviews of Moosend are generally positive, with an average rating of 4.5/5 across platforms like Trustpilot, G2, and Capterra. Customers praise the platform’s ease of use, affordability, and stellar support. For example, a Trustpilot reviewer highlighted the intuitive interface and exceptional support from team member Sarah, while a G2 user lauded the automation features for B2B marketing. However, negative reviews often cite deliverability issues, limited integrations, and occasional billing disputes. Some users also find the landing page editor clunky compared to dedicated tools like Leadpages.

Who Should Use Moosend?

Moosend is best suited for:

• Small to Medium Businesses: Its affordability and feature set make it ideal for SMBs with limited budgets.
• E-commerce Businesses: AI-driven product recommendations and automation workflows cater to online retailers.
• Newsletter-Focused Senders: Bloggers and content creators benefit from RSS campaign tools and detailed analytics.
• Beginners: The intuitive interface and guided setup appeal to those new to email marketing.

It may not be ideal for:

• Large Enterprises with Complex Needs: Businesses requiring extensive integrations or a built-in CRM may find Moosend lacking.
• Users Prioritizing Deliverability: Those needing top-tier inbox placement might prefer platforms like ActiveCampaign.
• Freemium Seekers: The lack of a free plan may deter startups testing multiple tools.

Comparison with Competitors

• Vs. Mailchimp: Moosend is 43% cheaper for similar features, but Mailchimp offers more integrations and a free plan for up to 500 contacts.
• Vs. ActiveCampaign: ActiveCampaign excels in CRM and advanced automations but is pricier, starting at $29/month.
• Vs. MailerLite: MailerLite is simpler and cheaper for basic needs, but Moosend offers more advanced automation and analytics.

Conclusion

Moosend is a powerful, budget-friendly email marketing platform that punches above its weight in 2025. Its drag-and-drop editor, robust automation, and detailed analytics make it a top choice for SMBs, e-commerce businesses, and newsletter senders. While it falls short in integrations, deliverability consistency, and template variety, its affordability, ease of use, and exceptional support outweigh these drawbacks for many users. The 30-day free trial allows you to test its capabilities, and with pricing starting at $7/month, Moosend offers unmatched value for cost-conscious marketers.